The BrandLaureate Brand ICON Leadership Awards’11: Alain Robert

Aug17
2012

Written by The BrandLaureate

Alain Robert receiving The BrandLaureate Grand Master Brand ICON Leadership Awards 2011

Alain Robert is no ordinary guy. Better known as “Spiderman”, he is known for being the world’s only free holder climber that has succesfully climbed more than 85 skyscrapers in the world. He even conquered the world’s tallest building, the Burj Khalifa on March 28, 2011!

He climbs unaided, using only his free hands to scale the tallest buildings. It takes an extraordinary individual to do this, and for Robert, the attraction of it all is the challenge to push himself to the limit even when it becomes unsafe or unpredictable. It is the kind of spirit people can emulate in their businesses as well.

Robert’s climbing career started at 12 when he was locked out of his eight-floor apartment. Rather than wait for his parents to come home, he decided to climb the building to get in and the rest is history.

Do YOU have an ICON you would like us to know? Join our “Vote for your Favourite ICON” contest that’s running on The BrandLaureate Awards’ Facebook right now! You could win dinner invites to The BrandLaureate ICON Awards’12 or even the Samsung Galaxy S3!

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