Archive for the ‘Branding Tips’ Category

5 Myths About Brand Research

by Kristy Yamamoto Gulsvig I may be biased, but I am a big proponent of brand research. Research teaches you things about your company that you could not possibly figure out on your own, helps to answer questions you didn’t realize needed to be asked. Research uncovers how the marketplace sees you, explains your client’s [...]

Online branding a smart move

By Clare Kermond Unique Prepard Card for Singapore Stay Connected. Get Details Now! Many brands are not engaging with customers via mobile phones. Photo: Rebecca Hallas OVER the next three years, mobile use of the internet will ”reign”, creating massive opportunities for marketers and advertisers. But with less than 7 per cent of brands using [...]

9 Rules of Facebook Promotion Every Small Business Should Know

By Nick O’Neill You’re the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business [...]

How to Build Your Personal Brand

A ‘PERSONAL BRAND’ is in many ways synonymous with your reputation. It refers to the way other people see you. Are you a genius, an expert,  trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? If you have been around for [...]

How to Get a Brand Name for Free

By Mariam Noronha If you are a small business owner who does not have a big marketing budget then coming up with the elements of an advertising campaign could be difficult. Difficult (without a lot of money) but not impossible. Here are 3 great ways in which you can get brand names even logos and [...]

Personal Branding and Social Media

By Chris Brogan BRANDING, branding, branding. People ask me about this often, citing the fact that they seem to find me everywhere on the Net. First off, I think that finding me everywhere just means that I’m spending too much time claiming my name on all these various social networks, not that I’m well-branded. You [...]

The Three Es of Branding

THE 3 Es of branding is important in building strong brands and in generating repeat business. Engaging the customer and building good relationship is a necessity. Good customer service makes the customer feels appreciated while a strong communication programme enables the brand to stay in touch with the customers and informs them of the latest [...]

The Power of Brands

HAVE you noticed how brand names have become household words? We often hear people say “Can you google the population of Malaysia for me?”, meaning please look up the population of Malaysia online for me. “Do you have a Phillips screwdriver?” which in layman’s term means a 4-tip crosshead screwdriver or “if I could just [...]

Insights Into Branding, the Spider Way

By Chew Bee Peng INTRO: The spider is an arachnid that is highly intelligent and survives in any challenging environment. They have the incredible strength, ability and agility to climb walls and ceilings. They are also resilient, tough, well organized, and have an instinctive sense of survival. These attributes are found in a successful brand. [...]

Identify Your Core Competency

FOR BRANDS to be successful, it is important that they identify their core competencies in order to create a more effective brand and be a leader in the industry that they represent. Core competency is an area of specialization that a company excels in. It can take the form of a product, skills or services [...]